Privacy Policy

Privacy Policy of the Sandinista online store
Sandinista

We have created this privacy policy for visitors to the website https://sandinista.pl (hereinafter referred to as the "Website"), which is the Sandinista online store (hereinafter referred to as the "Store").

The administrator of your personal data in connection with the use of the Store is: Trendy Świata sp. z o.o. with its registered office at: Wrocławska 18, 55-095 Długołęka, entered into the register of entrepreneurs of the National Court Register under KRS number: 0000332918, NIP: 8951954312.

For all matters related to the processing of personal data, you can contact us at the e-mail address: biuro@trendyswiata.pl. Written contact is also possible at the registered office address provided above.

For ease of understanding, we have divided this document into two parts:

  1. Cookies and other technologies
  2. Other purposes for processing personal data of Store users

If you are short on time, click on the link to the section that interests you most. If you have a moment more, we encourage you to read the entire text.

I. COOKIES AND OTHER TECHNOLOGIES

We use cookies and other similar mechanisms to understand how users use our Website and for marketing purposes, including to display advertisements to them in other places on the Internet.

# What are cookies?

A cookie is a small text file saved by a website on your computer, phone, or other device you use to browse the website. The cookie contains data about your use of that site.

Some cookies are necessary for our Store to operate and cannot be disabled.
In other cases, when you first visit our Website, we ask for your consent to install cookies. We do not use advertising or analytical cookies (or any other than necessary) without your consent.

# What cookies do we use?

  1. Essential cookies
    • These cookies are essential for the proper functioning of the website. You cannot disable them, as our website simply will not function correctly without them.
    • In this regard, we use a tool that stores your privacy settings. It shows your consent or lack thereof for running specific types of cookies on our site.
    • Other essential cookies on our Website are used for its proper functioning and management, including for making changes to the site and for launching tracking tools to which you have given your consent.
  2. Statistical analysis of our Website
    • We use tools that collect analytical data, allowing us to understand how users use our Website. The data we receive from these tools does not provide us with information about a specific named individual, but it allows us to record various aspects of a user's use of the Website. We can aggregate and statistically analyze this data, and then use it to make decisions about changes in our Store and/or in how we conduct advertising and marketing communication.
    • A list of analytical tools we use on the Website, along with an explanation of: (i) who is the tool provider, (ii) what it is used for more precisely, (iii) what data is collected within a given tool - can be found in Appendix No. 1 to this policy.
  3. Advertising cookies
    • We use advertising tools that allow us to display our ads on other websites you visit, including social media (so-called targeted ads), measure the effectiveness of our advertising campaigns, and tailor the content of our communications directed to you based on the information we have about you.
    • In the Store, we allow you to subscribe to our newsletter. Therefore, cookies are used to embed the subscription form on our Website and to measure the effectiveness of sign-ups via this form. Modern e-mail marketing systems allow us to combine analytical data from mailing campaigns with analytical data from the Store. We can use this data to optimize the content of messages sent to newsletter subscribers.
    • A list of advertising tools we use on the Website, along with an explanation of: (i) who is the tool provider, (ii) what it is used for more precisely - can be found in Appendix No. 1 to this policy, and briefly also in the cookie consent management panel.
  4. Functional cookies
    • Some cookies on our site are used to launch additional tools on the Store's website, such as a chat, a module for adding product reviews and/or star ratings, the ability to recommend a product to a friend, the ability to display recently viewed products in our Store, etc.
    • A list of functional tools we use on the Website, along with an explanation of what they are used for more precisely, can be found in the cookie consent management panel.
  5. Social media plugins and links
    • On our Website, we have included links to our social media profiles: Facebook / Instagram / TikTok. If you visit our profile on a given service, the owner of that service will receive - just as in the case of users moving from any other website to another website - information that you came to these services from our Store.
    • Details regarding data processing by these social media services can be found on the websites of these service providers:
  6. Videos
    • Some videos on the Website are embedded using plugins from YouTube (a service owned by Google). When you play such a video on our Site, Google receives information about it from your browser, even if you do not have a Google/YouTube profile, or are not currently logged in. If you have previously logged in to the above service, this service provider will be able to directly assign the video playback to your profile.
    • If you want to prevent Google from collecting information about your activity on our Site, you can:
      • not play the video (Giving consent to play the video will be treated as consent also for other videos on our Website - until you withdraw it, i.e., change your cookie choices),
      • not consent to cookies from this service on our Website,
      • or you can log out of this service.
    • More information about data processing by the YouTube service can be found here.

# Legal aspects of cookies

The legal basis for the Store's use of essential cookies (indicated above in the "What cookies do we use?" section) is our legitimate interest, i.e., the right to operate a Website supporting our business, and the need to maintain its security.
The legal basis for our use of other cookies is your consent.

In connection with our processing of your personal data using cookies, you have the rights described below at any time.

Our use of cookies, especially for advertising purposes, may involve so-called profiling. This means that we or the marketing companies whose services we use may create a user profile based on collected information (e.g., e-mail address, order history, device type, technology used, frequency of visits) and on this basis formulate future purchasing predictions. This allows us to make decisions about what content (including advertisements) to display on our and other websites.

# How long do cookies remain on the user's device?

It depends on whether they are "persistent" or "session" files. Session cookies, which are information necessary for the browser's functionalities to work correctly, expire at the end of the user's session, i.e., each time you close our Website. Persistent cookies, which make using the site easier (e.g., remembering selected resolution, content layout, user preferences, recently viewed products), will be stored longer by the browser and will remain there until their expiration date, unless you delete them earlier using the settings in your browser menu.

Third-party cookies (i.e., analytical, advertising, and social media related) are subject to their own privacy policies, to which we provide links in this policy.

II. Other purposes for processing personal data of Store users

# What data do we process and for what purposes?

In addition to the cookies described above, we process the following of your data for the following purposes related to the operation of the Store:

Processing purpose Type of data processed Legal basis for processing
Order processing in the Store, customer account management in the Store Customer identification and contact data (email address and other data necessary to fulfill the order).

Details and history of order fulfillment.		 Agreement concluded with you as a Store customer - Article 6(1)(b) GDPR
Contacting you, handling inquiries Identification data and other information you provide to us in the contact form or in other correspondence.

Correspondence history.		 Our legitimate interest in ensuring communication with persons who send us inquiries / correspondence - Article 6(1)(f) GDPR
Handling complaints and other after-sales services (e.g., in case of withdrawal from the contract) Customer identification and contact data. Details and history of order fulfillment. Correspondence history. Our legitimate interest in handling complaints and implementing contract withdrawal procedures - Article 6(1)(f) GDPR
Collecting product reviews and comments Content of the review / comment.

Identification data of the person submitting / publishing the review / comment.		 Your consent, expressed by submitting and/or publishing a review and/or comment - Article 6(1)(a) GDPR
Archive All data listed in this table, received from customers and users of the Store for various purposes Our legitimate interest in securing data for the purpose of establishing, defending or pursuing claims and for the purpose of demonstrating compliance with obligations resulting from GDPR - Article 6(1)(f) GDPR
Accounting, tax purposes Customer identification and contact data.
Invoice details.		 Fulfillment of tax obligations resulting from legal provisions - Article 6(1)(c) GDPR
Newsletter Email address.
Statistical data related to sent messages, including open rates history.		 Our legitimate interest resulting from your marketing consent - Article 6(1)(f) GDPR
Sales analysis and statistics in the Store Sales statistics in the store and user behavior (traffic) on the Website Our legitimate interest in conducting business analysis to optimize our operations. Regarding Website traffic statistics - legitimate interest resulting from your consent to cookies - Article 6(1)(f) GDPR
Marketing purposes Data on browsing history of the Store's content, purchase history, demographic characteristics (age, gender, etc.) and other characteristics defining target groups (customer segments) Our legitimate interest in conducting marketing of our own products and services, where marketing activities involving the use of cookies and/or direct marketing communication to you require your prior consent - Article 6(1)(f) GDPR

Providing the above data by you is not mandatory, but it is necessary to fulfill your order, issue an invoice, notify you about the order status, respond to your inquiry or complaint, etc.

# How long do we process data?

We process your data related to placing an order in the Store for as long as necessary to fulfill the order, as well as according to accounting and tax regulations.

In addition, we will process data for the time necessary to achieve the purposes listed above in the table (and thus until our legitimate interest enabling us to process expires, or until you object to the processing, or until you withdraw your marketing consent - if you have given us one). Further processing will only be possible if we, as the administrator, are subject to such a legal obligation (especially for tax purposes) and possibly for archival purposes to protect against potential claims (until such claims become time-barred).

# Who do we share your data with?

In our operations, we use the services of other cooperating companies, so your data may be entrusted by us to: the company providing us with software for running the Store, the accounting company, the hosting provider of our Website, the hosting provider of our email, and other companies whose marketing services and tools we use. Your data is also transferred to courier companies and any payment intermediaries for the purpose of fulfilling your order, and these companies are separate personal data administrators.

For the marketing activities described above in the "Cookies" section, we use services provided by entities located in the USA (Google, Facebook). Therefore, personal data may be transferred to third countries that are not members of the European Union. The appropriate level of protection of your data is ensured by the Data Privacy Framework program, about which you can read more here.

# Your rights in connection with data processing

We are committed to respecting the confidentiality of your personal data and guaranteeing you the ability to exercise your rights. You can exercise your rights free of charge by sending us an e-mail or contacting us in another way.

Please remember that in connection with the processing of your data, you have the right to:

  • request access from us to the data we hold about you;
  • rectify your data;
  • erase your data if it is no longer needed for the purposes for which it was processed, or if we do not have another legal basis for its processing;
  • withdraw consent to the processing of your personal data, if you have given such consent;
  • object to the processing of your data if we process it based on a legitimate interest;
  • restrict the processing of data;
  • lodging a complaint with the President of the Personal Data Protection Office if you believe that your data is being processed unlawfully by us.

# Additional information for newsletter subscribers

If you have subscribed to our newsletter, we will send you marketing information about our products and/or services, e.g., news about our offer, promotions, or special offers.

You can unsubscribe at any time by clicking the link in each newsletter or simply by sending us a message.

A modern email marketing system allows us to analyze recipient actions, i.e., it provides us with information on whether a given message has been opened by you. We analyze such information to better adapt the content of the newsletter and notifications to your interests and to send you personalized messages (profiling). You can object to such processing of your data by us at any time. In the event of a subscriber's inactivity for 18 months, we may stop sending them the newsletter. In such a case, we will remove you from our subscriber list (with additional prior notice).

Your data is not used by us to make decisions based on automated data processing that could affect your legal situation or cause other similarly significant effects for you.

Further legal information on the rules for sending our newsletter can be found in the Newsletter Regulations (part of our Store Regulations).

APPENDIX NO. 1 TO THE Sandinista STORE PRIVACY POLICY
- LIST OF ADVERTISING AND ANALYTICAL TOOLS USING COOKIES

  1. ANALYTICAL COOKIES:
    1. We use Google Analytics
      • The information Google Analytics collects about users includes, for example: how many times a user visits the website; which subpages they visit; the date of the first and last visit; the duration of the visit; the page from which the user visited the website (source of arrival); the browser the user uses; the link that was clicked; the location in the world from which the user accesses, anonymized (shortened) IP address, etc.
      • Google assigns its own identifier (the so-called Google ID) to individual users and collects data obtained from cookies from various websites on its servers. We – as the owner of the Website – can receive reports (statistics) from Google related exclusively to traffic on our Website. These reports, of course, include only those individuals who have consented on our Website to Google Analytics recording their visits.
      • Further detailed information on how Google Analytics works can be found here and here.
      • You can also permanently prevent Google Analytics from recording information from your browser by installing a special plugin found here.
    2. Cookies of our Store's software provider
      • The software provider, thanks to whom our Store operates – i.e., the owner of the shoper.pl platform – places cookies on our Website to collect aggregated information about how customers use online stores (subpages opened and time spent on them, displayed products, clicks on the Store's website, analytical information regarding purchases, e.g., conversion rates).
      • This data is used to create aggregated reports for e-shop owners, containing general (without personal data) information, among other things, about what products interest customers of a given store, at what time of year there is increased traffic or sales in stores, etc. Thanks to this, sellers (including us) can improve their stores and optimize sales processes.
      • You can read the full information on this topic in the Cookies Policy for visitors to Shoper stores.
  2. ADVERTISING COOKIES
    1. We use Google Ads and other Google advertising tools
      • Google collects data on its servers obtained from cookies placed on your device. This data is collected on all pages where you have allowed the use of cookies for advertising purposes by Google (including on our Website), as well as from ads you have clicked on. Google uses this information to display ads on other websites you visit. Typically, cookies from Google expire after 3 months.
      • We, as advertisers using Google's services, do not have access to data from cookies stored on your device, but we can commission ads to audience groups with characteristics we select, e.g., to all people who visited our website (or a specific subpage thereof) in the last 7 days. This data serves as statistical material for us, and we commission ads only based on aggregated criteria (to specific target groups, not to a specific user).
      • We may also use (as part of using Google Marketing Platform) tools that allow us to measure the effectiveness of advertising campaigns (e.g., how many people clicked on a given ad within a specific time).
      • You can read more about how Google uses cookies to display ads and how you can manage your ad settings here and here.
    2. Meta (Facebook and Instagram) conversion pixel
      • We use the so-called "conversion pixel" (remarketing pixel) from Meta to manage ads on Facebook and Instagram.
      • If you consent to the use of this cookie on our Website, Meta Platforms services will receive information that you have visited our Website using this tool. This information is assigned to your profile on the given service, if you have one. If you are not a user of these services, the information is assigned to a "Facebook ID" created for you.
      • Thanks to this, we can commission ads on Facebook and Instagram to those who have already visited our Website or its individual subpages (remarketing). Subsequently, we receive only statistical data from Meta Platforms regarding the effectiveness of ads (e.g., how many people saw our ad, how many people clicked on it), without reference to specific users.
      • If you have a Facebook or Instagram account, we encourage you to read further information on data protection on these services here and here.
      • You can read more about the Meta remarketing pixel here.
    3. Email marketing
      • For newsletter purposes, we use a tool provided by an external company.
      • The email marketing system embeds cookies on our Website used to display subscription forms and to measure the effectiveness of these forms (conversion rate).